Running events really is a multi-skilled job!
Someone once described my job as a Jack of all trades
but a master of none!
I was slightly offended by this as realistically I have to be a master of all of them and would be expected to take on numerous skills to be able to effectively do my job. But I don’t think they truly understood what the role of an events manager/professional entails and most people really don’t realise the different roles you have to take on when you are planning and running an event, being multi-skilled is essential but this isn’t something that we can expect to come naturally.
It’s easy to think of event managers as just organisers but it’s much more than that!
One minute you can be trying to save costs on an event and working through the budget to work miracles and save money without affecting the quality of the experience for the people attending the event.
Then the next minute you are liaising with sponsors or exhibitors answering all their questions about delivery and logistics, or researching different suppliers to provide all manner of elements for the event, then probably negotiating a good deal on the products/service you have found.
You could then be putting together a proposal and looking at all the possible requirements for an event and trying to make sure this is exactly what the client wants. Not forgetting being a project manager and making sure all this comes together at the right time and that everyone is working to the deadlines, and finally not forgetting, running the event on the day and making sure all this comes together.
Sounds pretty tiring, and this is just a part of it, there’s plenty more I’ve missed out.
This is a lot to master and you can’t be expected to be exceptional at it all, but you do have to be good and make sure that this comes together as expected. Taking time out of the day to day to improve these skills is going to help, and spending time on your own skills can also help to improve the team you are working with. You may not always have a senior event professional working with you that can help you to develop these skills and in an organisation with a limited number of events you may be one of a small team working on these events, or possibly even the only events person who needs to deliver these events. That’s why it is so important that the events industry really looks at how we support people working in the industry and how we pass on that knowledge and experience to all event professionals. It really is a multi-skilled job, but one you can master!
We are all about good practices in the events industry and learning these types of skills can help you master your role. If you want to see more about the event we are running in July, check out our webpage All About Events Conference 2019